Terms & Conditions
Welcome to the terms and conditions of the company. These terms and conditions govern the utilization of the services and website provided by the company. By accessing or using the company's services and website, you hereby acknowledge and agree to abide by these terms and conditions.
Short Short Terms
18+. UK & ROI. Purchase necessary. 14/09/26 – 30/11/26. Scan QR code in participating venues or visit https://www.asahisuperdry.co.uk/win-prizes to enter. Entrants must provide their full name, email address, date of birth, country of residence and qualifying purchase details, successfully play the online game of skill and submit a valid score to the leaderboard. Prizes will be awarded according to participants’ final leaderboard rankings. Max one (1) entry per person per day and one (1) prize per person. One (1) Rugby World Cup Australia 2027 trip is available to eligible participants in the UK and ROI combined. 25 Asahi Super Dry multipack secondary Prizes are available across the UK and ROI combined. Full T&Cs: https://www.asahisuperdry.co.uk/terms
Short Terms
18+. UK and ROI. Purchase necessary. 00:01 GMT 14/09/26 – 23:59 GMT 30/11/26. Scan QR code in participating venues or visit https://www.asahisuperdry.co.uk/win-prizes. Entrants must provide their full name, email address, date of birth, country of residence and qualifying purchase details, successfully complete the game of skill and submit a valid score to the leaderboard. Max one (1) entry per person per day and one (1) prize per person. One (1) Rugby World Cup Australia 2027 trip prize is available across the UK and ROI combined for the winner and one (1) guest (both aged 18+) including: return economy flights, five (5) nights' hotel accommodation (minimum 3-star), return airport transfers in Australia, two (2) Rugby World Cup match tickets and either i) £500 spending money and travel allowance for a UK winner or ii) the EURO equivalent of £500 spending money and travel allowance calculated at the time of payment for a ROI winner. 25 Asahi Super Dry multipack secondary prizes are available across the UK and ROI combined. UK multipack prize winners will receive one (1) Asahi Super Dry multipack containing 4 x 440ml cans and ROI secondary prize winners will receive one (1) Asahi Super Dry multipack containing 6 x 330ml cans. Prizes will be awarded according to participants’ final leaderboard rankings following the end of the promotional period. Winners will be notified by email within seven (7) days of the closing date and must respond within 14 days of notification. No cash alternative. Internet access and a compatible smartphone or digital device required. Promoter: Asahi UK Ltd, Griffin Brewery, Chiswick Lane South, London, W4 2QB, England. Full terms: https://www.asahisuperdry.co.uk/terms
Long Terms
- Introduction
1.1. These Terms and Conditions apply to the Asahi “RWC 2027” Promotion (the “Promotion”) operated by Asahi UK Ltd (the “Promoter”), whose registered office is at Griffin Brewery, Chiswick Lane South, London, W4 2QB, England.
1.2. Entry instructions are deemed to form part of the Terms and Conditions and by entering the Promotion participants agree to be bound by these Terms and Conditions. Please retain a copy for your information.
Promoter: Asahi UK Ltd, Griffin Brewery, Chiswick Lane South, London, W4 2QB, England (the “Promoter”).
Promotion Administrator: Asahi UK Ltd, Griffin Brewery, Chiswick Lane South, London, W4 2QB, England (the “Promotion Administrator”).
UK Secondary Prize Administrator: Savvy Marketing, 15-17 High Court Lane, The Calls, Leeds, LS2 7EU (the “UK Secondary Prize Administrator”).
Ireland Secondary Prize Administrator: Richmond Marketing, 4065 Kingswood Rd, Brownsbarn, Dublin, D24 H7RK (the “Ireland Secondary Prize Administrator”).
RWC Prize Administrator: Fuse, Bankside 2-3, 90-100 Southwark Street, London, SE1 0SW (the “RWC Prize Administrator”).
Travel and Payment Administrator: Cloud Nine Incentives, Market House, Silver End, Olney MK46 4AL (the “Travel and Payment Administrator”).
- Eligibility
2.1. This Promotion is open to residents of the United Kingdom (England, Scotland, Wales and Northern Ireland) and the Republic of Ireland aged 18 years or over, excluding employees and the immediate families of the Promoter, its subsidiaries, other group companies, its agents, or anyone else professionally connected with this Promotion.
2.2. Maximum of one (1) entry per person per day. To submit an eligible entry participants must successfully complete the registration process, play the game of skill and submit a valid score to the leaderboard. Participants may win a maximum of one (1) RWC Prize or one (1) Secondary Prize throughout the Promotional Period. Participants cannot win more than one (1) Prize. Anyone found attempting to bypass this rule by, for example, using multiple email addresses to enter will be disqualified. The “RWC Prize” and the “Secondary Prizes” are defined in clause 7.
2.3. Participants must have a compatible smartphone or digital device with internet access capable of scanning QR codes and accessing the game of skill to participate in this Promotion.
2.4. Purchase is necessary to participate in this Promotion.
- Opening/Closing dates and times
3.1. The Promotion will open daily from 00:01 GMT on 14/09/26 (the “Opening Date”) until 23:59 GMT on 30/11/26 (the “Closing Date”) inclusive (the “Promotional Period”). All entries received outside the Promotional Period shall be disqualified.
- Qualifying Products
4.1. The following products are eligible for entry into the Promotion (the “Promotional Products”):
4.1.1. Asahi Super Dry 6x330ml can
4.1.2. Asahi Super Dry 24x330ml can
4.1.3. Asahi Super Dry 4x440ml can
4.1.4. Asahi Super Dry 4x330ml bottle
4.1.5. Asahi Super Dry 10x330ml bottle
4.1.6. Asahi Super Dry 12x330ml bottle
4.1.7. Asahi Super Dry 24x330ml bottle
4.1.8. Asahi Super Dry 620ml single bottle
4.1.9. Asahi Super Dry 660ml single bottle
4.1.10. Asahi Super Dry 0.0 4x330ml can
4.1.11. Asahi Super Dry 0.0 24x330ml bottle
4.1.12. Asahi Super Dry pint
4.1.13. Asahi Super Dry half pint
4.2. Promotional Products are subject to availability and while stocks last. The Promoter accepts no liability for unavailability of Promotional Products.
- Promotional materials
5.1. The Promotion will be available in participating pubs, bars, on-trade venues and off-trade retailers displaying promotional materials including QR codes, glassware, or point-of-sale materials (the “Promotional Materials”). Participants must scan the QR code displayed on the Promotional Materials or visit https://www.asahisuperdry.co.uk/win-prizes.
5.2. The participation in the Promotion by outlets may vary by location and is at the discretion of individual outlets. The Promoter accepts no liability for the unavailability of the Promotional Materials or non-participation by any outlets.
- How to enter
6.1. To enter the Promotion participants must, during the Promotional Period:
a) purchase a participating Promotional Product from a participating retailer or venue and retain their receipt;
b) either: (i) scan the QR code displayed on the Promotional Materials in a participating venue or retailer; or (ii) visit https://www.asahisuperdry.co.uk/win-prizes;
c) submit their full name and email address, select their country of residence and the retailer or venue where the Promotional Product was purchased, provide the requested details of their qualifying purchase and confirm that they are aged 18 years or over by entering their date of birth;
d) follow the on-screen instructions and play the game of skill by controlling a rugby player and navigating the player down the field while avoiding opposing players, which appear as static obstacles on the playing field; and
e) earn points continuously by successfully navigating the rugby player down the field and avoiding opposing players. Participants may also collect trophies during the game, with each trophy collected adding ten (10) points to their score. There is no time limit. The game ends when the rugby player collides with an opposing player.
6.2. Once participants have successfully completed the registration process and played the game of skill, their score will be submitted to the leaderboard (the “Leaderboard”). At the end of the game participants will be shown on-screen confirmation of their score and their position on the Leaderboard. Participants will be ranked on the Leaderboard according to their highest valid score achieved during the Promotional Period.
6.3. Participants who do not give correct details or those who make an entry on someone else’s behalf will be disqualified. The Promoter reserves the right to request additional documentation at any time e.g. to prove age or place of residence.
- The Prizes
7.1. During the Promotional Period 26 Prizes will be available to be won through the game-of-skill leaderboard mechanic (the “Prizes”). Participants must successfully complete the game of skill and submit a valid score to the Leaderboard. Participants will be ranked according to their performance in the game and the Prizes will be awarded according to their final Leaderboard positions following the end of the Promotional Period. Prize availability and Prize types vary by territory as detailed below.
RWC Prize – United Kingdom (“UK”) and Republic of Ireland (“ROI”)
7.2. Participants resident in the UK and the ROI may win one (1) Prize (across the UK and ROI together) of a trip to the Rugby World Cup in Australia (the “RWC Prize”). The RWC Prize will be won by the highest-ranking eligible participant on the overall leaderboard by 30/11/26.
7.3. The RWC Prize includes:
a) return economy flights for the winner and one (1) guest (18+) to Australia including a standard checked baggage allowance of between 20-23kgs per person, as determined by the applicable airline;
b) five (5) nights’ hotel accommodation (minimum 3-star) based on two (2) adults sharing one (1) double or twin room;
c) return airport transfers in Australia;
d) two (2) tickets for winner and guest to one (1) Rugby World Cup Australia 2027 match (England v Wales, 16th October 2027);
e) £500 spending money and travel allowance for a UK winner or the EURO equivalent of £500 for a ROI winner calculated at the time of payment and paid by bank transfer.
UK and ROI – Secondary Prizes
7.4. The twenty-five (25) highest-ranking eligible participants remaining on the Leaderboard after the RWC Prize winner has been identified will each win one (1) Asahi Super Dry multi-pack (the “Secondary Prizes”) across the UK and the ROI combined. UK winners will receive one (1) Asahi Super Dry multipack containing 4 x 440ml cans. ROI winners will receive one (1) Asahi Super Dry multipack containing 6 x 330ml cans.
7.5. Incomplete, illegal, illegible, misdirected or late entries will not be accepted. The Promoter takes no responsibility for entries that are delayed, incomplete or lost due to technical reasons or otherwise.
7.6. No cash or other alternative Prizes will be provided in whole or in part except that in the event of circumstances outside of its control the Promoter reserves the right to substitute a similar Prize, or part of a Prize, of equal or greater value. The Prizes are non-transferable and cannot be sold or auctioned.
7.7. The Prizes are supplied by the Promoter and administered as follows:
a) the Promotion Administrator will manage the promotional entry platform and the operation of the game-of-skill and Leaderboard mechanic;
b) the RWC Prize Administrator will administer and fulfil the hotel accommodation, Rugby World Cup match tickets and Australian airport transfers included within the RWC Prize;
c) the Travel and Payment Administrator will administer and fulfil the return flights and spending allowance included within the RWC Prize;
d) the UK Secondary Prize Administrator will fulfil the Secondary Prizes won by residents of the UK; and
e) the Ireland Secondary Prize Administrator will fulfil the Secondary Prizes won by residents of the Republic of Ireland.
- Further Prize Details
8.1. Winners must comply with all instructions of local agents, failure to comply with such instructions may lead to the forfeiture of that element of the RWC Prize.
8.2. The Promoter, RWC Prize Administrator or Travel and Payment Administrator will accept no responsibility for withdrawn or amended hotels, tours, transport companies. In the event of this the relevant administrator will endeavour to offer a suitable alternative.
8.3. Trips must be booked by 31st March 2027 and at least six (6) weeks before the travel date.
8.4. The RWC Prize must be taken on the dates specified by the RWC Prize Administrator, which will be determined by the Rugby World Cup Australia 2027 match tickets allocated to the winner. The RWC Prize Administrator will confirm travel dates to the winner within 7 days of the winner successfully completing the verification process. Travel dates are fixed and cannot be changed or transferred. Travel must be completed by no later than 21/10/2027.
8.5. The RWC Prize must be taken as a whole and flights and hotel accommodation cannot be redeemed separately. The winner and their guest must travel together on the same flights and stay in the same hotel room.
8.6. Travel insurance is excluded from the RWC Prize. The winner and their guest must obtain travel insurance covering all personal requirements, including any pre-existing medical conditions, before travelling.
8.7. The winner and their guest are responsible for all expenses not expressly stated in these Terms and Conditions as being included in the RWC Prize. The £500 spending money and travel allowance for a UK winner or the EURO equivalent of £500 for a ROI winner calculated at the time of payment is intended to contribute towards any additional costs the winner may incur. All other costs and expenses incurred from the Prize, including additional travel, transfers, excursions, visas (if applicable), vaccines (if applicable), additional accommodation, meals and drinks as required, spending money, tips and other gratuities, are the responsibility of the winner and their guest.
8.8. The winner and their guest must each have a valid passport and have all necessary and relevant visas (if applicable) to travel to Australia. Each person’s passport must have an expiry date no less than six (6) months following the dates of travel, unless otherwise specified by a pertinent regulation. All passport and visa requirements are the sole responsibility of the relevant winner and their guest.
8.9. No additional guests can be added to an RWC Prize.
8.10. If the booking is cancelled the winner will not receive a refund.
8.11. Any amendments made by the Prize winner after the booking is confirmed may be subject to administration charges levied by the Prize administrators.
8.12. The Promoter reserves the right to substitute any Secondary Prize with an alternative item of equal or greater value if necessary due to circumstances outside its control.
- Winner selection and notification
9.1. Following the Closing Date the Leaderboard rankings will be reviewed and validated. Provisional winners will receive a winning confirmation email (the “Winning Confirmation Email”) at the email address provided during entry within seven (7) days of the Closing Date.
9.2. Winners must respond to the Winning Confirmation Email within fourteen (14) days of it being sent to confirm acceptance of their Prize and provide the verification information requested. This may include proof of identity, age, country of residence and the qualifying purchase.
9.3. It is the responsibility of participants to check junk/spam folders to ensure they are in receipt of any communications.
9.4. The Promoter reserves the right to verify the eligibility of each winner. All requested information and documentation must be provided within the timeframe specified by the Promoter. If a winner does not respond within fourteen (14) days, rejects their Prize, fails verification or is otherwise found to be ineligible, the Promoter reserves the right to withdraw the Prize and reallocate it in accordance with clause 10.
9.5. Verification of identity may require the provision of a copy of valid government-issued identification (such as a passport or UK driving licence). Verification of qualifying purchase may require a valid itemised receipt showing the Promotional Product, participating retailer or venue and date of purchase.
- Mop-up draw leaderboard
10.1. If a winner does not respond to the Winning Confirmation Email within fourteen (14) days, rejects their Prize, fails verification or is otherwise found to be ineligible, the original winner will forfeit their right to the Prize and the Prize will be reallocated through a mop-up draw using the Leaderboard.
10.2. Mop-up winners will be notified by email within seven (7) days of the relevant Prize being deemed unclaimed or forfeited. Each unclaimed or forfeited Prize will be allocated to the next highest-ranking eligible participant on the Leaderboard, as determined in accordance with clause 9, who has not previously won a Prize.
10.3. Mop-up draw winners must respond within fourteen (14) days of the Winning Confirmation Email being sent to confirm acceptance of their Prize and provide the verification information requested. This may include proof of identity, age, country of residence and the qualifying purchase.
10.4. If a mop-up winner does not respond within the required timeframe, rejects the Prize, fails verification or is otherwise found to be ineligible the Prize will be allocated to the next highest-ranking eligible participant on the Leaderboard who has not previously won a Prize.
10.5. The reallocation process may be repeated up to two (2) additional times.
10.6. Following completion of these processes any remaining Prizes will be deemed null and void.
- Winner verification and Prize delivery
11.1. RWC Prize winner: after a valid claim and completion of the verification process the RWC Prize Administrator and Travel and Payment Administrator, as applicable, will contact the winner within seven (7) days to arrange fulfilment of RWC Prize in accordance with clause 8.
11.2. Secondary Prize winners: the Prize will be delivered to the winner by post to the delivery address provided within 28 days of being notified of their win and completion of any verification process. The Promoter accepts no liability for loss or damage in transit.
11.3. The Promoter does not accept any responsibility in the event a winner does not, or is not able to, take up their Prize.
- Promoter and Promotion partners
12.1. The Promotion Administrator will manage the Promotion on behalf of the Promoter.
12.2. The RWC Prize Administrator will manage and fulfil the hotel accommodation, Rugby World Cup Australia 2027 match tickets, airport transfers in Australia.
12.3. The Travel and Payment Administrator will arrange and fulfil the return flights and spending allowance included within the RWC Prize.
12.4. The UK Secondary Prize Administrator will manage and fulfil Secondary Prizes won by residents in the UK.
12.5. The Ireland Secondary Prize Administrator will manage and fulfil the Secondary Prizes won by residents in the ROI.
- Privacy policies
13.1. Promoter Privacy Policy: https://www.asahibeer.co.uk/privacy-policy
13.2. Promotion Administrator Privacy Policy: https://www.asahibeer.co.uk/privacy-policy
13.3. RWC Prize Administrator Privacy Policy: https://fuseint.com/privacy-policy/
13.4. Travel and Payment Administrator Privacy Policy: https://www.uponcloudnine.co.uk/privacy.html
13.5. UK Secondary Prize Administrator Privacy Policy: https://www.getsavvy.com/privacy-and-cookie-policy
13.6. Ireland Secondary Prize Administrator Privacy Policy: https://richmondmarketing.com/privacy-policy/
- General Terms and Conditions
14.1. The Promoter encourages responsible drinking and would direct participants to read http://www.drinkaware.co.uk for more information.
14.2. Participants must meet any eligibility requirements contained in the specific terms and conditions above. Eligibility may be verified and additional documentation requested at any time during or after the Promotion.
14.3. Entries made from trade, syndicates, consumer groups or third parties will not be accepted. Bulk entries made in any way, including using any software which allows participants to increase that participant’s entries into the promotion in a way that is not consistent with the spirit of the Promotion, that participant’s entries will be disqualified and any Prize award will be void.
14.4. Entries submitted using automated methods including but not limited to computer scripts, bots, or any other software are strictly prohibited and will be disqualified. Furthermore, any attempt to intentionally obscure IP addresses, such as through the use of VPNs, proxies, or similar technologies, to manipulate or bypass entry rules will result in the immediate disqualification of those entries. The Promoter reserves the right to verify the authenticity of entries and take necessary actions to maintain the integrity of the Promotion.
14.5. The Promoter reserves the right to verify all entries including but not limited to asking for proof of ID showing date of birth (passport, driving licence or equivalent form of ID showing date of birth). The Promoter reserves the right to refuse to award a Prize or withdraw Prize entitlement and/or refuse further participation in the Promotion and disqualify the participant where there are reasonable grounds to believe there has been a breach of these Terms and Conditions, any instructions forming part of this Promotion’s entry requirements or otherwise where a participant has gained unfair advantage in participating or won using fraudulent means. Verification may occur at any time and multiple times during the Promotional Period.
14.6. It is the responsibility of the participant to provide correct, up-to-date details when entering the Promotion and on Prize acceptance. The Promoter cannot be held responsible for winners failing to supply accurate information or any postal dispute which affects Prize acceptance or delivery of their Prize. Participants must notify the Promoter of any changes to their contact details during the Promotional Period.
14.7. The Promoter’s decision regarding any aspect of the Promotion is final and binding and no correspondence will be entered into about it. This includes decisions on eligibility, Prize substitution and interpretation of these Terms and Conditions.
14.8. The Promoter must make available information that indicates that a valid award took place. To comply with this obligation the Promoter will send the surname and county of residence of the RWC Prize winner and Secondary Prize winners to anyone who contacts them within three (3) months after the closing date by emailing ConsumerHelpline@asahibeer.co.uk. The Promoter reserves the right to refuse such requests. If you object to any or all of your surname or county of residence being published or made available, please contact the Promoter via ConsumerHelpline@asahibeer.co.uk. In such circumstances the Promoter must still provide the information and winning entry to the Advertising Standards Authority on request. Winner information will be provided in accordance with applicable data protection laws.
14.9. Participants are deemed to have accepted and agreed to be bound by these Terms and Conditions upon entry. The Promoter reserves the right to refuse entry or refuse to award the Prize to anyone in breach of these Terms and Conditions.
14.10. If for any reason any aspect of this Promotion is not capable of running as planned, including by reason of infection by computer virus, network failure, traffic congestion, bugs, tampering, unauthorised intervention, fraud, technical failures or any other cause beyond the control of the Promoter that corrupts or affects the administration, security, fairness, integrity or proper conduct of this Promotion the Promoter may in its sole discretion modify or suspend the Promotion or invalidate any affected entries. The Promoter reserves the right to hold void, cancel, suspend, or amend the Promotion where it considers it necessary to do so, without prior notice. If an act, omission, event or circumstance occurs which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these Terms and Conditions (including but not limited to global or regional health crises, weather conditions, fire, flood, strike, hurricane, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, epidemic, pandemic, famine, plague or other natural calamities and acts of God) the Promoter will not be liable for any failure to perform or delay in performing its obligation but will always endeavour to minimise the effect to participants in order to avoid undue disappointment. Participants are responsible for reviewing these Terms and Conditions before entering the Promotion.
14.11. Winners may be requested but are not obliged to take part in any reasonable publicity by the Promoter and related promotional purposes. For the avoidance of doubt any winners who are or appear to be under 25 years of age will not be featured in any publicity.
14.12. Nothing in these Terms and Conditions affects your statutory rights as a consumer. The Promoter cannot exclude liability for death or personal injury caused by negligence. Subject to this and insofar as is permitted by law the Promoter, its agents or distributors will not in any circumstances be responsible or liable to compensate the winners or accept any liability for any loss or damage arising from this Promotion or from accepting a Prize except where it is caused by the negligence of the Promoter, its agents or distributors or that of their employees in which case that liability is limited to the value of the relevant Prize. The Promoter excludes liability for indirect, consequential or special damages except where such exclusion is not permitted under consumer law.
14.13. The Promoter has no control over internet or communication networks and is not liable for any problems associated with them due to traffic congestion, technical malfunction or otherwise. The Promoter will not be held liable to any individual for any fraud committed by any third party nor for any event beyond its control including but not limited to user error and any network, computer, hardware or software failures of any kind that may restrict, delay or prevent a participant’s entry to the Promotion.
14.14. If any of these clauses should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from these Terms and Conditions and the remaining clauses shall survive and remain in full force and effect.
14.15. The Promoter will only use personal data supplied during the course of this Promotion for the administration of the Promotion and for no other purpose, unless we have your consent. You acknowledge that the Promoter will pass such information to the Promotion Administrator or RWC Prize Administrator, Travel and Payment Administrator, UK Secondary Prize Administrator or Ireland Secondary Prize Administrator, as applicable, solely for the purposes of administering this Promotion. Your personal details will at all times be kept confidential and in accordance with current Data Protection legislation. Data will be stored for three (3) months after the close of the Promotion before deletion, with the exception of the RWC Prize winner, whose data will be deleted after completion of their trips. You can request access to your personal data, or have any inaccuracies rectified, by sending an email to ConsumerHelpline@asahibeer.co.uk. By participating in the Promotion you agree to the use of your personal data as described here. Data processing is conducted in accordance with UK GDPR and the Data Protection Act 2018. Full details of data processing are available in the privacy policies referenced above.
14.16. These Terms and Conditions shall be governed by English law. Nothing in these Terms and Conditions shall limit any mandatory consumer protections that apply in the participant’s country of residence. To the extent permitted by law participants submit to the jurisdiction of the English courts.
14.17. To contact the Promoter about this Promotion please email contact@asahisuperdrycomps.com.
Men's Rugby World Cup Australia 2027 – Terms and Conditions for Winners
1.0 Ticket Terms and Conditions: Each winner and his/her guest(s) as applicable agree to comply with the terms and conditions applicable to the issue and use of tickets from time to time (as available and set out at [TBC] or such other webpage as determined by World Rugby Events Designated Activity Company (“WRED”) from time to time) and all applicable WRED and tournament organiser “Tournament Organiser”) and venue owner or operator rules and regulations relating to access to Rugby World Cup venues and any other areas associated with Rugby World Cup (including any terms of accreditation determined by WRED). Further each winner and his/her guest(s) acknowledge that he/she may be required to enter into a direct acknowledgement and/or agreement with WRED and/or the Tournament Organiser concerning use of the tickets and compliance with ticket terms and conditions prior to receiving the prize.
2.0 Negative Publicity: Winners and/or guests shall not, while using any Rugby World Cup tickets, display or publicize any political slogans or homophobic language, images of a lewd or explicitly sexual nature, images containing logos of competitors and overt brand sponsorship or anything else deemed to be ambush marketing or an abuse of the Rugby World Cup, content which is defamatory, obscene, illegal, vulgar, offensive or otherwise unsuitable or infringes others’ rights (including intellectual property rights) or reflects negatively upon any of WRED or the Rugby World Cup. Each entrant agrees and acknowledges that any breach of this clause 2 shall cause significant damage and loss to WRED.
3.0 Data Protection: By completing your details you are agreeing to receive emails from the Promoter unless you opt-out of such correspondence. Your information shall be securely stored in accordance with applicable data protection legislation and the Promoter shall not share your details with anyone else.
4.0 Use of Data: he Promoter may pass personal information relating to prize winners to WRED and/or Tournament Organiser (and any of their service providers or agents) for the purposes of monitoring the distribution and use of Rugby World Cup tickets and related experiences and, in the event of a suspected breach of any terms and conditions, rules or regulations of WRED and/or Tournament Organiser relating to the use of such tickets and/or experiences, investigating and taking action against such winners.
5.0 Responsibility for Promotion: This promotion is run by the Promoter with the permission of WRED. Accordingly the Promoter is responsible for the operation of and all matters and concerns relating to the promotion, not WRED or any other persons involved in the staging of Rugby World Cup 2027, 2029 (including Tournament Organiser) and World Rugby (formerly the International Rugby Board), all of whom shall not be responsible for or liable to entrants in any way whatsoever in connection with this promotion.
Promoter: Asahi UK Ltd, Griffin Brewery, Chiswick Lane South, London, W4 2QB, England (the “Promoter” or “we” or “our”).
Name of Promotion
Tell Us What You Seek (the “Promotion”).
Opening/ Closing date & time
The opening date for entries is 17:00 8th October 2026 (the “Opening Date”).
The closing date of the prize draw is 23:59 16th October 2026 (the “Closing Date”).
Entries received before the Opening Date or after the Closing Date will not be considered.
Eligibility and how to enter
The Promotion is open to UK residents aged 18 or over who have internet access, excluding employees and the immediate families of the Promoter, its subsidiaries, other group companies, its agents, or anyone else professionally connected with the Promotion. Proof of age and residency may be required by the Promoter.
To enter entrants must enter the form at https://r1.dotdigital-pages.com/p/7XL0-M5S/what-do-you-seek and provide their email address and select at least one (1) preference.
Only one (1) entry per person is permitted. Anyone found attempting to bypass this rule by, for example, using multiple email addresses to enter, will be disqualified from the Promotion.
The Promoter encourages responsible drinking and would direct entrants to read www.drinkaware.co.uk for more information.
Prizes
Prize: five (5) prizes are available. Each prize is one (1) case of Asahi Super Dry (24 x 330ml bottles). Five (5) winners will be drawn.
The prizes are non-transferable, non-exchangeable, and cannot be redeemed for cash or any other alternative except that the Promoter reserves the right to substitute a prize with an alternative of equal or greater value in circumstances outside its control.
The Promoter does not accept any responsibility if a winner does not or is not able to accept their prize.
Winner notification
The winners will be chosen by random draw performed by automated software on Monday 19th October 2026 and will be notified by an email to the email address provided on entry on Monday 19th October.
The winners will be required to respond to the initial winning confirmation email sent to the email address provided within three (3) days to confirm to confirm their eligibility, their age and acceptance of the prize and provide a delivery address. This may include being asked to confirm their age by sharing an image of their ID and their guest’s ID such as a driving license or passport before the prize win is confirmed.
Prizes will be delivered to a UK mainland address provided by the winner, and must be accepted by a person aged 18 or over who may be required to show valid photo ID on delivery.
If a winner does not respond to the Promoter within three (3) days of being notified by the Promoter then that winner's prize will be forfeited and the Promoter will be entitled to select another winner in accordance with the process described above. Entrants are encouraged to monitor their email account during this time including checking.
Promoter & prize provider
The Promoter is Asahi UK Ltd, Griffin Brewery, Chiswick Lane South, London, W4 2QB, England.
To contact the Promoter about the Promotion please email: consumerhelpline@asahibeer.co.uk.
Disclosure of personal data
If you are a winner you could be featured in a publicity or photography or other promotional activity as we requires, without any compensation. You consent to us using your names and images in any promotional or advertising activity.
The Promoter may collect your personal information directly or through its agents or contractors. The Promoter will use your personal information to conduct and manage the Promotion. The Promoter may disclose your personal information to our related companies, agents and contractors to assist in conducting the Promotion.
To conduct and administer the Promotion fairly and efficiently we will process the personal data you provide during entry. This processing is necessary to fulfil our legal obligations arising from your participation in the Promotion. Any additional processing beyond administration of the Promotion requires your separate consent as indicated during entry.
The Promoter may share your personal data with any company that is a member of the Asahi Europe & International group, which may include our Japanese parent company, where it is in its legitimate interests to do so for internal administrative purposes (for example, ensuring consistent and coherent delivery of services to our customers, corporate strategy, compliance, auditing and monitoring, research and development and quality assurance). We may also share our personal data with entities within our company group where they provide products and services to us, such as information technology systems.
Marketing
Marketing communications will only be sent to you where you have provided explicit, informed consent, separate from entry.
The Promoter will always obtain your voluntary consent as required by law and if we intend to disclose your personal data to any third party for marketing purposes.
The Promoter includes a functional unsubscribe facility in each direct marketing communication we send you that you may use to opt-out of further communications.
In addition to the personal data you provide we may also use hashed data to create audience segments for advertising purposes. This data is used to reach users similar to those in our existing customer base to target advertising to individuals who share similar profiles with you.
Retention of personal data
Personal data supplied during the course of the Promotion will only be processed as set out in these Terms and Conditions and the Promoter's privacy policy at: asahibeer.co.uk/privacy-policy.
The Promoter will keep your personal data for no longer than necessary for the purposes for which the personal data is processed. The length of time we retain personal data for depends on the purposes for which we collect and use it and/or as required to comply with applicable laws and to establish, exercise or defend our legal rights. After this period your data will be securely deleted or anonymized. This data retention period will not exceed three (3) years from the date of your last activity within the service or platform used.
Right to erasure
At any time you have the right to get your data deleted, the right to be forgotten by writing to data.request@asahibeer.eu putting “Data deletion request” in the subject line and specifying in the body of the email the name, surname and email that you provided during the registration.
Privacy policies
By entering the Promotion you confirm you have read and accepted the Promoter’s Privacy Policy: asahibeer.co.uk/privacy-policy
General
Entrants must meet any eligibility requirements contained in these Terms and Conditions.
If for any reason a technical interruption, fault or site failure occurs when participating online the Promoter does not take any responsibility for incomplete data submission that will not be considered valid for entry into the Promotion. Incomplete, invalid, illegible, misdirected or late entries will not be accepted.
Entrants who do not give correct details or those who make an entry on someone else’s behalf will be disqualified at the Promoter’s discretion.
Bulk entries made in any way, including using any software that allows entrants to increase that entrant’s entries into the Promotion in a way that is not consistent with the spirit of the Promotion that entrant’s entries will be disqualified and any prize award will be void.
The prize is non-exchangeable, non-transferable and no cash alternative is offered. The prize may not be sold or auctioned or transferred to an alternative date.
The Promoter reserves the right to replace the prize with an alternative prize of equal or higher value if circumstances beyond the Promoter's control makes it necessary to do so.
The decision of the Promoter regarding any aspect of the Promotion is final and binding and no correspondence will be entered into about it.
The Promoter must make available information that indicates that a valid award took place. To comply with this obligation the Promoter will send the surname and county of major prize winners to anyone who contacts the Promoter (enclosing a self-addressed envelope) within one (1) month after the closing date. If you object to either your surname and county being published or made available please contact the Promoter. In such circumstances, the Promoter must still provide the information and winning entry to the Advertising Standards Authority on request.
Entrants are deemed to have accepted and agreed to be bound by these Terms and Conditions upon entry. The Promoter reserves the right to refuse to award a prize or withdraw prize entitlement and/or refuse further participation in the Promotion and disqualify the entrant where there are reasonable grounds to believe there has been a breach of these Terms and Conditions, any instructions forming part of the entry requirements or otherwise where a entrant has gained unfair advantage in participating or won using fraudulent means.
It is the responsibility of the entrants to provide correct, up-to-date details when entering the Promotion and on prize acceptance. The Promoter cannot be held responsible for winners failing to supply accurate information that affects prize acceptance or delivery of their prize.
The Promoter reserves the right to hold void, cancel, suspend, or amend the Promotion where it becomes necessary to do so.
If for any reason any aspect of the Promotion is not capable of running as planned, including by reason of infection by computer virus, network failure, traffic congestion, bugs, tampering, unauthorised intervention, fraud, technical failures or any other cause beyond the control of the Promoter that corrupts or affects the administration, security, fairness, integrity or proper conduct of the Promotion, the Promoter may in its sole discretion modify or suspend the promotion or invalidate any affected entries. The Promoter reserves the right to hold void, cancel, suspend, or amend the Promotion where it considers it necessary to do so, without prior notice. If an act, omission, event or circumstance occurs which is beyond the reasonable control of the Promoter and which prevents the Promoter from complying with these Terms and Conditions the Promoter will not be liable for any failure to perform or delay in performing its obligation but will always endeavour to minimise the effect to entrants in order to avoid undue disappointment. Entrants are responsible for reviewing the terms and conditions before entering any Promotion.
Insofar as is permitted by law the Promoter, its agents or distributors will not in any circumstances be responsible or liable to compensate a winner or accept any liability for any loss, damage, occurring as a result of accepting a prize except where it is caused by the negligence of the Promoter, its agents or distributors or that of their employees. Your statutory rights are not affected. Nothing in these Terms and Conditions excludes liability that cannot be excluded by law.
The Promoter has no control over internet or communication networks and is not liable for any problems associated with them due to traffic congestion, technical malfunction or otherwise. The Promoter will not be held liable to any individual for any fraud committed by any third party nor for any event beyond its control including, but not limited to, user error and any network, computer, hardware or software failures of any kind which may restrict, delay or prevent an entrant’s entry to the Promotion.
If any of these Terms and Conditions should be determined to be illegal, invalid or otherwise unenforceable then it shall be severed and deleted from them and the remaining clauses shall survive and remain in full force and effect.
The Promotion and these Terms and Conditions (and any non-contractual issues that arise out of or in connection with them) will be governed by English law with any disputes as to the meaning of these terms and conditions subject to the exclusive jurisdiction of the English courts.
If you have any inquiries or concerns regarding these terms and conditions, please do not hesitate to contact us at data.request@asahibeer.eu.