Seek,
Find
& Win

Win a trip to Tokyo

+ 1000s of other prizes

This summer, Asahi Super Dry drops something unique. Artist Hisham Akira Bharoocha has reimagined our cans and bottles, and hidden unique designs that can be found across stores nationwide. Seek, Find & Win trips to Tokyo and 1000s of other prizes by seeking digital tokens in thousands of pubs and bars across the UK.

Find a Pub / Bar Buy a pack
T&Cs apply

Seek, Find & Win

How to play

A phone mockup showing a user winning a digital token

In a pub / bar?

Order an ice-cold Asahi Super Dry. Scan the QR code on your pint glass or in‑bar promotional materials to enter the AR experience, collect hidden digital tokens, unlock instant prizes, free pints, and your chance to WIN a trip to Tokyo.

  1. Scan QR code
  2. Seek a digital token
  3. Win prizes
Find a Pub / Bar
T&Cs apply
A can of Asahi Super Dry designed by Hisham Akira Bharoocha

Find the unique pack

Pick up a pack from your favourite store or online. Instantly win a trip to Tokyo by finding the unique can or bottle designed by artist Hisham Akira Bharoocha.

Buy a pack
T&Cs apply
A photo of Hisham Akira Bharoocha

Artist Collaboration

Multimedia artist Hisham Akira Bharoocha explores the relationship between memory, symbolism and self-expression.

He has transformed Asahi Super Dry into a collection of striking limited-edition designs inspired by discovery, culture and creativity.

Every pack contains his artwork.

Only a handful contain something even more unique.

Find a Pub / Bar Buy a pack

Seek, Find
& Win

A trip to Tokyo + 1000s of other prizes

  • An image of various Tokyo landmarks

    Trips to Tokyo

    10 trips for 2 people to be won, to visit Tokyo, the home of Asahi Super Dry

  • A pint of Asahi Super Dry

    Free Pints

    Thousands of free pints to be won, redeemable with a pre-loaded VISA card

  • A Hisham-designed t-shirt and tote bag

    Merch

    Hundreds of exclusive caps & bags, featuring Hisham Akira Bharoocha’s design

Find a Pub / Bar Buy a pack

Shop

Purchase a pack from your favourite retailer or online for the chance to find the unique bottle or can designed by artist Hisham Akira Bharoocha and win a trip to Tokyo.

  • Asahi Super Dry
    x4 440ml Can

  • Asahi Super Dry
    x4 330ml Can

  • Asahi Super Dry 0.0%
    x4 330ml Can

Shop now
  • Sainsbury's
  • Tesco
  • Waitrose
  • Co-op

Piccadilly Lights

Experience Asahi Super Dry on Europe's largest curved digital screen in London, where 3D technology brings Seek What Is Unique to life at Piccadilly Lights.

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Keep Seeking

Enter your details below and we'll keep you up to date on the latest prizes, giveaways, and unique events organized by Asahi Super Dry.

Seek what is unique logo

On-trade promotion:
UK & ROI. 18+. No purchase necessary. 00:01 GMT 20/07/26 – 23:59 GMT 13/09/26. Scan QR code in participating venues or visit https://asahisuperdry.smartwallet.app/login/asahisuperdry/seekfindwin, access the Asahi wallet and follow instructions to locate and collect a digital Asahi token. Max one (1) entry per person per day. Instant win prizes available via random winning moments: pint vouchers (max £7.25/€9), merchandise and Tokyo trips. UK: four (4) Tokyo trips for winner and guest (both 18+) including five (5) nights’ 4* accommodation, return flights and £2,500 spending money three (3) trips prizes via instant win, one (1) via prize draw. ROI: one (1) Japanese dining experience for winner and guest (both 18+). Eligible participants who collect an Asahi token during the promotional period will automatically be entered into the relevant prize draw for their territory (UK or ROI). Prize draw conducted within seven (7) days of closing date. Max one (1) pint voucher per person per day and max one (1) of each other prize type per person during the promotional period. No cash alternative. Internet access and smartphone required. Promoter: Asahi UK Ltd, Griffin Brewery, Chiswick Lane South, London, W4 2QB, England. Full terms: https://www.asahisuperdry.co.uk/terms

Off-trade promotion:
UK and ROI. 18+. Purchase Necessary. 08:00 BST 20/07/26 – 23:00 BST 30/09/26. Purchase a promotional pack of 12x330ml bottle Asahi Super Dry, 4x440ml can Asahi Super Dry or 4x330ml can Asahi Super Dry 0.0% in participating stores or online. Total eleven (11) winning packs available: six (6) UK and five (5) ROI. UK: one (1) winning pack distributed in each of the following: Tesco, Sainsbury’s, Waitrose, Co-op, The Bestway Group and one (1) randomly at any participating UK retailers. ROI: one (1) winning pack distributed in each of the following: Tesco Ireland, Musgrave Retail Partners Ireland (SuperValu or Centra) and three (3) randomly at any participating ROI retailers. UK Prizes: Six (6) trips to Tokyo for the winner and guest (both 18+) including 4* accommodation, return flights and £2,500 spending money. ROI Prizes: Five (5) Dining Experiences to the value of €450 for winner and guest (both 18+). To redeem prize, scan QR code on product or visit https://asahicompetitions.com/seek-what-is-unique/claim and enter your name, unique code and email address. Retain original winning product and receipt. Max 1 prize per person. No cash alternative. Exclusions apply. Promoter: Asahi UK Ltd, Griffin Brewery, Chiswick Lane South, London, W4 2QB, England. Full terms: https://asahibeer.co.uk/promotional-terms-and-conditions.